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Well that was a quick 5 years. It seems just yesterday I was struck by the photos of the Volvo SCC concept’s hatch — it was a design callback to the 1961 Volvo P1800 hatch.
It was 2001 North American International Auto Show, Detroit. The C30 itself was unveiled at the 2006 Paris Motor Show. North American models were sold as 2007 model year cars. The US only got the ubiquitous inline-5 cylinder, while Canada and other markets saw a 4-cylinder offering as well.
RIP C30
I was surprised when the prototype was greenlit for production, because often anachronistic-element concept cars tend to be vanity things, headline-makers.
Anyway, the tidy 3-door hit the streets sharing engines, parts and assembly line space with other Volvo P1 cars. Problem was, not enough of them hit the streets. Blame too-high an MSRP (I do). Whatever the case, C30, we hardly knew ye.
I bought a 2012 C30 abd really like it. I think Volvo’s mistake(s) were that they never marketed it and they should have made the Polestar tuning upgrade standard. The car is pretty quick at 227HP but 250HP would be much better. The R-design was all smoke and mirrors – they could have done a 300HP for it and made these cars special.
Yep. I expect these “R-Design” name shenanigans from domestics, not from Volvo.
Like how the pitiful ~1990 Cavalier got some rocker panels and other junk and the name “Z-24″… it was still an awful 80s compact car, but they borrowed the Camaro’s “Z” designation to sell them.
How to Kill a Brand 101…