Thor’s Hammer Headlights

Tors Fight With The Giants -

  Thor’s Hammer is the nickname given to Volvo headlights since the second-generation XC90 debuted in 2015 on the SPA platform. It’s a distinctive shape that, well, looks like a hammer ;-). The headlights got the moniker Thor’s hammer because Volvo is Swedish, and modern-day Sweden was the center of the Viking Age.   In Norse mythology, Thor is […]

The Volvo XC40, Viral Video, and Future Moms

XC40 Undercover Sale Pregnant Ladies

Volvo Cars North Miami wanted to make a television ad for the new Volvo XC40. Ok, nothing out of the ordinary here, except for perhaps the sheer quality of the finished product. And that it’s gone viral. Or rather, the “making of” video of the ad is going viral. The ad we can’t find.  😮 😳 🙄 […]

How Will You Buy Your Next Car? Care by Volvo?

Care by Volvo Subscription Service

Volvo Ushers in a New Form of Car ‘Ownership’ with Care by Volvo Volvo is quickly becoming one of, if not the, auto manufacturer pushing the entire car industry into the future. First, their 2009 announcement that, starting in 2015, they would focus exclusively on efficient, turboed 4 cylinder engines (or smaller) across their entire […]

XC40 Information and Photos

Waiting For Volvos Small Suv

The MVS page for Volvo’s new XC40 is up. It’s the smallest of Volvo’s (now) 3-SUV lineup, and completes the Small/Medium/Large set of cars Volvo should have had half a decade ago, in our humble opinion. Mercedes-Benz lists no fewer than seven SUVs. Volvo XC40 page The MVS XC40 page mentions how this is Volvo’s […]

Volvo XC40

The Volvo XC40 is Volvo’s third SUV model, following the XC90 gen 1 in 2003, and the XC60 gen 1 in 2009. We reported on the debut of the XC40 here, at which time photos of it were scarce. See our XC40 photos page… a gallery of 2018 XC40 pics of its interior, exterior, details […]