1997 Volvo models 850 and 960 price lists when new - interesting!

[matthew1]

Volvo price list for 1997

ROCKLEIGH, NJ–Volvo is optimistic about sales volumes for the last half of 1996. And no wonder. By the end of
June 850 sales were up 16% over the first half of 1995, 960 sales were up 33%. Both series will continue to be on sale
for model year 1997.

Volvo’s 1997 flagship, the 850 R, is an enthusiast’s dream: a high performance road machine with the kind of safety
engineering that is synonymous with the Volvo brand name. The model was first introduced in 1995 as the 850 T-5R.

New for 1997 is an engine package in the 850 GLT series that increases horsepower from 168 to 190. More importantly,
torque has increased to 191 lb.ft. at 1,800 rpm versus its 1996 torque rating of 162 lb.ft. at 4,700 rpm. This
improvement delivers six-cylinder performance in a five-cylinder package.

The 960 series retains its superb road handling and grand touring luxury for 1997. Its whisper-quiet silky-smooth engine
performance, expertly crafted interior, and Volvo’s famous seating design deliver uncompromising driving comfort.

Pricing for 1997 reflects the new 850 GLT engine package and modest fluctuations in world currency. MSRP for the
850 models, sales weighted and reflecting content changes is up 3.1%. The MSRP for the 960 models is up 1.0%.
Overall Volvo’s MSRP pricing for 1997 has increased 2.5%.

[Sommerfeldt]

I have a '96, but I guess that's about the same... so I'm gonna start saying I'm driving a 50 000 dollar car (and then whisper "adjusted for inflation" under my breath).

- S