The Prancing Moose Story

Prancing Moose Stickers

The stickers are the result of a combination of Volvo’s marketing department and Volvo RWD enthusiast Dave Barton. Paraphrasing Dave: in 2003, to show the accident-avoiding reflexes of the new XC90, Volvo built the “Moose Avoidance Test.” It was their bit of closed track where the XC90 stunt driver would avoid a dummy moose.