Back when Volvo started to produce cars in 1927, very few people would have thought of an automobile being able to travel over 100,000 miles. Roads were poor. Gasoline was, relative to income, expensive. Mechanical reliability was relatively low. And, despite the marketing success of cars such as the Ford Model T, the automobile was not nearly as ubiquitous as it is today. Besides, at that time, people generally had no need to travel long distances for work, or to see family and friends.