Wouldn’t you love an Uncrashable Car?
The company’s vision is “that by 2020, no one should be killed or seriously injured in a new Volvo car”, and according to Volvo CEO and president, Hakan Samuelsson.
Part of that strategy, it appears, includes speed management, with the head of the company saying that all models sold from 2020 will be limited to 180km/h as a means of reducing the risk of losses of life or serious injuries.
“Speed limitation is not a cure-all,” Mr Samuelsson said at the Geneva motor show. “It’s worth doing if we can even save one life.”
In markets such as Australia that is of no concern – the highest speed limit in the country is 130km/h. But in Europe, where there are open speed zones on autobahns and freeways, the plan has been met with some scepticism.
Mr Samuelsson indicated that Volvo is not looking to play nanny with the move to restrict the freedoms of its customers – rather that it considers this plan a form of social responsibility.
“We want to start a conversation about whether carmakers have the right or maybe even the obligation to install technology in cars that changes their driver’s behaviour, to tackle things like speeding, intoxication or distraction,” Mr Samuelsson said.
Bonus! 10 Interesting Volvo Facts
- In Latin, the word Volvo means: I spin. Today however the nearest meaning is “I roll”.
- Volvo was founded in 1924. The two founders were Gustav Larsson and Assar Gabrielsson.
- The ÖV 4 is the first Volvo car. The first car was sell-ready in 1927. The 2-Liter, 4-cilinder car got the nickname: Jakob.
- Volvo’s very first commercial vehicle was the Type-1 truck. The release year was 1928. In the same year, Volvo released the second car, the Volvo PV 651. Volvo manufactured a total of 1383 of both vehicles in the first year; of which automaker exported 27.
- This trend saw a sharp rise in 1932 when Volvo released a good amount of 10,000 vehicles, both trucks and cars.
- The company, however, started making a large-scale profit from the year 1935. The first luxurious car by Volvo was the PV36, which could carry six passengers at a time. The design of this iconic car paved the path for future Volvo cars to come. I came in the market with a price tag of 8,500 Swedish kronor.
- Volvo touched a landmark in 1941, with the sale of its 50,000th vehicle; this is a unique achievement considering the time when WWII was in full swing.
The MVS Volvo Newsletter is a once-a-month email delivered to your email. It’s simple to unsubscribe at any time if you change your mind.