There's a reason why so many local newspapers focus on crime and accidents - and a website in southern Russia has found out the hard way.
The City Reporter, based in Rostov-on-Don, says it lost two-thirds of its readers after deciding to publish only good news for just one day. "Do you feel like you are surrounded by negative information? You don't want to read the news in the morning?" the website had asked its readers. "Do you think good news is a myth? We'll try to prove the opposite tomorrow!" On 1 December, as promised, the website carried only positive headlines. "No disruption on the roads despite snow," declared one. Another announced that an underpass would be built in time for Victory Day.
Russia: 'Good news day' decimates website's readership
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