Heineken is betting on a brew made with marijuana instead of alcohol, and it could help give a boost to the struggling beer industry
Heineken's new brew, from California beer brand Lagunitas, is made with marijuana instead of alcohol.
Hi-Fi Hops is currently only available in a select number of dispensaries in California, where cannabis is legal.
It's part of a growing trend of established companies diving into the marijuana industry
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Called Hi-Fi Hops, Lagunitas' new cannabis drink is the latest wave of a larger move by established companies diving into the marijuana industry. In addition to a brew made with THC, the ingredient in marijuana that causes a high, Lagunitas' new " beer" is also available with CBD , the non-psychoactive cannabis component that's thought to be responsible for many of its therapeutic effects. .
Hi-Fi Hops
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