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The $25 Nap Is Worth It

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93Regina
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The $25 Nap Is Worth It

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The $25 Nap Is Worth It

Hypercapitalism squeezes every last drop out of us.

The season of the nap is upon us. It’s cold. It’s dark. It’s going to be cold and dark for the foreseeable future. Anyone reasonable knows in his or her bones that the proper course of action over any given afternoon for the next several months is to take a nap. And so late stage capitalism has, naturally, found a way to pose the question: What would you pay for one?

At the Dreamery, an outfit opened by the mattress company Casper in Manhattan, naps are for sale. To be more precise, a 45-minute session in a darkened nook with peace and quiet is for sale for $25.
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One piece of nap research demonstrated that if you nap properly, it’s like waking up from a full night’s sleep.

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