Is this the end of cheese as we know it?

[93Regina]

Cheese, the dairy variety at least, affects your brain in the same way as heroin according to researchers from the University of Michigan. A protein present in our favourite pizza topping breaks down and attaches to receptors just like hard drugs do to keep you repeatedly coming back for more. No wonder it is one of the things that people find the hardest to leave behind when they go vegan.

Thanks to our unchecked cheddar addictions and an increasing desire to do good by the planet, vegan alternatives have become a staple on the supermarket shelf. In the US there has been a nearly 70 percent increase in sales of plant-based cheese in the last two years and demand was so high for one brand after it was launched in the UK in September 2019 that it briefly overtook its dairy counterpart.