The year 1993 was a gigantic year for Volvo. It marked a shift in how it designed and sold cars… and it was all because of one stupidly simple reason: which wheels on its cars got the drive power.
Yes, it’s just that simple. Driven wheels. The Volvo 850 is front-wheel drive, and from Volvo’s founding in 1927 until 1993, it had designed, built and sold rear-wheel drive cars.
If that shift resonates with you, you might find this Volvo dealer sales brochure interesting. It’s a good-looking piece, and it turns the 1990s-ness up to 10. For such a monumental change in approach to producing cars, you can bet your last dollar Volvo Marketing put everything they had into this material.