Here is the story of how a MVS post went viral and ended up on Google News.
“Wait, what?” you ask… yes, but some background first. A viral Volvo post is measured in the hundreds of likes/shares, unlike broader viral content, such as dancing housecats or people trying to eat spoonfuls of raw cinnamon, which because of their obvious immense cultural significance, reap hundreds of millions of engagements. A viral Volvo post will maybe reach 1000+ if it’s an incredibly shareworthy unicorn of a post.
Because I have thousands of Volvo photos on my Mac, every so often I’ll run across one I haven’t seen… ever. That’s when I ran into this series of photos from Volvo Cars of C30 designer Simon Lamarre.
I thought they were pretty unintentionally funny, so I uploaded them on June 23 to the MVS Facebook Group. From there, it caught fire within the Volvo communities on Facebook:
… when The Drive picked it up and did a piece on it. Whoa, I thought.
Then the next day I was reading Google News and there’s The Drive’s story.
I tweeted a reply in their tweet of their story to The Drive’s author of that story asking for a “tip ‘o the hat to MVS”, but my comment was removed. Sigh.
And that, ladies and gentlemen, is the story of how a MVS post made it all the way to Google News.
