There’s something magical about practicality… about living comfortably within the borders of Common Sense, Efficiency and Purpose. I get a big dose of satisfaction when a machine not designed so a guy coming down from Mars wouldn’t get it. But practicality can still be just as fun as speed and the latest and greatest car designs. Yes, practical Volvo magic blends reliability, safety, and that unmistakeable Volvo style.
Seatbelt Pioneers to Modern practical Volvo magic Technology
From it’s storied past of desirable Swedish engineering to the modern innovations of current models, Volvo has become the standard for practicality and that ‘special something’ that can only be called magic!
The first modern three-point seat belt found in pretty much every modern car, was patented in 1955 by Americans Roger W. Griswold and Hugh DeHaven. But it was Swedish inventor Nils Bohlin who put seatbelt innovation to work for Volvos. The company made it standard equipment in 1959, and then released the patent. Volvo’s leaders decided that the invention was so significant as a life-saving tool, it simply had to become a staple of the practical Volvo magic recipe.
Our vision is that no one should be killed or seriously injured in a new Volvo carHåkan Samuelsson, President and CEO, Volvo Cars https://www.volvocars.com/en-jo/about/our-stories/vision-2020
Fast forward to today…earlier this year, Volvo announced that it plans to install in-car cameras and other sensors to monitor the driver. The system will allow the vehicle to intervene if a “clearly intoxicated or distracted driver” does not respond to warning signals.
This innovation joins plans to limit the top speed of its new vehicles to 180 km/h for even more safety. This “intervention” could involve limiting the car’s speed, alerting the Volvo on Call assistance service and, as a final course of action, slowing down and safely parking the car.
In 2016, Volvo said by 2020 no driver or passenger will be killed in a Volvo in an accident. In 2019, Volvo said they’ll limit the top speed of all Volvo models to 112 MPH.
This is just another step in the Swedish brand’s ambitions to end fatalities in its cars. See a discussion on 850 safety. These and other changes in the works are just more innovative progress that adds to the practical Volvo magic legend.